Kate Moss FOR Anorexia!!

"Nothing tastes as good as Skinny feels"

The 35 year old world wide British supermodel has been accused of promoting anorexia. Kate Moss was criticized for glamorizing the idea of being skinny and refers to it as being better than eating.

This crisis was discovered over an online interview on a fashion website WWD (women wear daily). Moss was asked what her motto was and she replied:
"There are loads, there's 'Nothing tastes as good as skinny feels'. That's one of them. You try and remember but it never works".

Critics, parents and even some younger girls have been appalled by this and feel that it is an encouragement for Pro- anorexia website. As she is already a institution in the fashion industry she also has other accomplishments such as; Perfume maker, Designer, Singer and Mother.

Apart from dating indie/rock musician Pete Doherty, she was also known for losing major modeling contracts with several international companies due to a cocaine scandal which she didn't admit to until September 2005. She then apologized for her actions.

Young teenage girls are already influenced on how women are represented in the media. Moss's agents are claiming that it was a misunderstanding; according to Storm modeling agency "her comments have been taken out of context" however will the public see that? or will they see this as an encouragement to the pro anorexia movement? will the younger generation of females be influenced by this comment.

Miss Bimbo

"Become the hottest, coolest most intelligent and talented bimbo the world has ever known!

Miss Bimbo is a game where you look after a Bimbo character as she goes through life.

To progress in the game you have to get her a hot boyfriend, a cool place to live, and find her a great job.

You can also style your Bimbo and show her off to other players.

You can compete with other Bimbos to see who's the best dressed and most popular.

Miss Bimbo is free to play, so try it now!"


Above is an extract from a website called "Miss Bimbo" which is a social networking site and is also a fashion game. It originated in France as "Ma Bimbo" this is an English version of the French game owned by Blouzar Ltd London. It is aimed at the female audience. The aim of this game is to look after a character (which is chosen by the player) and develop the character through life. In order to be successful in this game the player needs to find a boyfriend, a good place to live and a decent job. Tasks also include competing in fashion shows, training for an abundant number careers, obtaining different boyfriends, gaining IQ points and changing the bimbo's appearance numerous times with hairstyles, costumes and plastic surgery.

Controversies
This online game allows the target audience to change their characters appearance through hairstyles & costumes, however the use of plastic surgery is what caused the controversy. Critics saw this as promoting the use of crash dieting and cosmetic surgery. Critics believe that it allows young girls to think that having the "ideal body" will lead them to success.

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Investigation into the size zero modeling debate

I am investigating the key areas of size zero debate. I will be investigating the issues that are linked to the profession of modelling. I will also look at how these issues are portrayed in the media. My primary research will be based on:

· High fashion magazines such as Vogue and Elle
· Television advertisements for Perfume.
· Billboards & posters.

My secondary sources are going to be the audience theories on size zero models. I will be looking at the debate of whether size zero models shouldn’t be considered idealistic. I will also show how magazines make you feel marginal dissatisfaction by making the target audience think that they are supposed to look a certain way.

As a response to this investigation, my practical will be an awareness campaign. This would be shown through print media. This will be an advertisement which will show the effects of how peoples perception on beauty can be mislead through fashion magazine propaganda. An advertisement like this will allow young female to be aware of the desire to be what the media shows them; a certain look will grant them success. This will show a different and personal side to the profession.

As an alternative I will produce a fashion magazine which will be shown as an anti- size zero magazines. This will show a positive side to what women can be or look like without having to change their physical image when it comes to health.